What's So Good About Natural?

Natural AF is all about 100% natural, no exceptions or compromises! Not just "natural extracts" - real, plant-based ingredients that love your skin the way nature intended!

Have you ever actually looked on the side of your cosmetic product, typed in the impossible-to-pronounce name of an ingredient you don't recognize and had a 2 minute read about the possible, or even worse - KNOWN - side effects caused by some of those ingredients?

You'd wonder exactly what we wondered - how the f**k is this allowed to happen?! How are companies allowed to produce ingredients - that can literally disrupt your endocrine system, or affect your fertility, or cause cancer - and then go through any sort of process to have the said ingredient permitted on the International Nomenclature of Cosmetic Ingredients (INCI) for use by the average person in several products per day?

If ingredients known to cause cancer are permitted in everyday use products, what exactly do they NOT permit? Or is the problem a lack of accountability in the cosmetic industry, especially in Australia.

Australia, unfortunately, is so self-regulating that it makes us a goldmine for international companies to mass produce harmful cosmetics which they then sell to our public.

You may also be horrified to know that cosmetic companies sometimes KNOW that their ingredients don't help or actually do harm and use this as leverage to generate further sales! It literally is chaos out there!

Any ingredient that can be extracted from a plant MUST be generally safer and easier to trust than one that has gone through a synthetic chemical process in a laboratory.

Natural ingredients also contain naturally-occurring proteins and minerals which the body uses to replenish it's own levels of such nutrients.

Our Earth has given us everything we need to thrive, and yet under the current society many are struggling to survive. It's time to change the way we do things for a better future. <3